Amazon Coupons & Deals

The Today’s Deal page is the second most-visited Amazon site, which makes it an ideal place to promote your products. By creating a discount code for customers on this page you can increase attention from both potential buyers and search engine crawlers alike!

ipad on white showing coupon

Today's Deals

There are three types of deals on Amazon: the Deal of Day, Lightning Deals and 7-day Promotions. These all have different benefits but can be particularly helpful during major holidays or your peak seasons for sales!

New Customers
New Revenues
Average ACoS in 2022

While deals can deliver fantastic results, brands should be aware that Amazon will determine the deal price, the minimum inventory order quantity, the duration of the deal, and deal fees. As such, deals tend to work best for products with generous margins.

Amazon Coupons

To maximize your promotional efforts on Amazon, consider using coupons. Coupon codes are a great way to give customers an instant discount and increase sales for both you as well as the company who provided them.

Capture Shoppers’ Attention

Coupons are a great way to increase your sales and traffic. The best time for using them is during the holiday season, when people have more cash on hand than usual but they also work year-round; if you’re testing new items this could be what leads them into buying from one of your stores on future visits

Success Story


Truly Indian has a range of popular Indian favourites that have stood the test of time, like chutneys, sauces, ready to eat, pickles, poppadum and more – but with a subtler treatment, ideal for non-Indian lovers of Indian food.

Increased customer reach
Increased product impressions

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