NOOR® FÈS Olive Oil
The Results
The e-commerce success translated directly into large-scale retail expansion:
The strategy and execution transformed Mezete’s U.S. entry. Their AI-driven approach gave us clarity, speed, and real traction.
The Challenge
As a premium Moroccan olive oul, Noor Fes faced the challenge of bulding awareness and establishing shelf presence while entering the U.S. market.
Our Approach
After presenting to Whole Foods and UNFI at a trade show, we then built our growth via an Amazon + Whole Foods partnership. Then we built out compliance and online advertising.
Timeline
Three years - from entry into U.S. market to Whole Foods success.
Used Prism® AI to analyze U.S. consumer demand and define the best entry strategy
Launched on Amazon to validate product-market fit and build traction quickly
Leveraged Amazon success to secure nationwide retail partnerships
