Mezete® Hummus, Dips, Soups & Stews
The Results
The e-commerce success translated directly into large-scale retail expansion:
The strategy and execution transformed Mezete’s U.S. entry. Their AI-driven approach gave us clarity, speed, and real traction.
The Challenge
Mezete, a Jordanian hymmus brand, needed a path to enter the U.S. mainstream grocery market.
Our Approach
Powered by our Prism AI platform, we launched Mezete on e-commerce first in the U.S. Within two years, Mezete has become the best-selling hummus on Amazon U.S. We leveraged this success to help Mezete into the mainstream.
Timeline
Four years - from entry into U.S. market to over a thousand stores.
Used Prism® AI to analyze U.S. consumer demand and define the best entry strategy
Launched on Amazon to validate product-market fit and build traction quickly
Leveraged Amazon success to secure nationwide retail partnerships
