Lumen Success Story: Mezete® Hummus
Challenges:
- 90% transparency code success rate
- Counterfeit products entering the marketplace
- Loss of revenue due to fake sellers
- Manual effort required to process Transparency Code lists
Approach:
- 90% transparency code success rate
- Counterfeit products entering the marketplace
- Loss of revenue due to fake sellers
- Manual effort required to process Transparency Code lists
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Contact usThe Challenge
Mezete, a premium hummus brand from Jordan, set an ambitious goal: break into the highly competitive U.S. mainstream grocery market. With established players dominating shelf space and strong regional preferences shaping consumer choices, entering the U.S. market required more than just a great product — it needed a smart, data-driven go-to-market strategy. Mezete approached us to help shape their U.S. expansion and establish a foothold in a category crowded with legacy brands.
The strategy and execution transformed Mezete’s U.S. entry. Their AI-driven approach gave us clarity, speed, and real traction.
Our Approach
- Used our Prism® AI Platform to design a phased, data-driven U.S. market-entry strategy.
- Launched Mezete on e-commerce first (Amazon U.S.) to validate demand quickly and optimize positioning.
- Ran full-funnel optimizations on Amazon—listing improvements, targeted ads, review strategy, and AI-powered content testing.
- Leveraged Amazon performance data to build a strong proof-of-demand story for retail buyers.
- Used this traction to secure meetings and open doors with major convenience and grocery retailers across the U.S.
Used Prism® AI to analyze U.S. consumer demand and define the best entry strategy
Launched on Amazon to validate product-market fit and build traction quickly
Leveraged Amazon success to secure nationwide retail partnerships
The Results
The e-commerce success translated directly into large-scale retail expansion:
