The malt drink of choice for the young and classy, Barbican is one of the leading malt beverage brands that is now served in India. A leader in the non-alcoholic beverage category, it was originally launched in 1982 and is proudly produced in Saudi Arabia and the UAE.

Bottled drink with a full glass beside it

We achieve our objectives through the combination of:


Managing custom product descriptions


Writing descriptive and contextual key features


Effective product advertising campaigns


Marketing campaigns targeting competitors brands

The numbers don't lie!

Lumen grew the online profile of this brand year over year.


Customer Reach

2021 - 4,849 clicks

2020 - 1,213 clicks


Product Impressions

2021 - 2,177,335 impressions

2020 - 236,156 impressions


Future Goals

Lumen crafts and executes long term plans to gain positioning and maintain a high standard for our brands. We operate with clearly defined objectives tailored to each brands products, niche and market conditions. Goals for this brand include, and are not limited to:

16 (+100%) Competitors’ Brands Targeted

339 (+2,260%) Campaigns Created

320 (+100) Campaigns Targeting Competitors' Brands

seven bottles side by side showing different flavors

Brand Gallery

Lumen creates a holistic online presence. From photography and graphic design to online store creation, we craft an end-to-end look for your brand that promotes your brand values.

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Lumen Brands is a company dedicated to helping you grow your brand. We are the ideal partner for food and nutrition brands.

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