Brand Preparation

A branding questionnaire is a set of survey questions that helps businesses achieve their goals with basic marketing and branding strategies.

Product research is the process of finding a potential product to sell on Amazon that will bring maximum profitability and high volume sales. We offer routine reporting on sales metrics.

Our graphic designers brand or rebrand your products and design packaging that is tailor made to be durable, and stand out in an online marketplace.

We art direct and create best practices for product photography, Enhanced Brand Content and any graphics required to complete your marketplace profile, product detail page and communications.

List your entire catalog on the marketplace and provide a personalized experience for shoppers. Multiple online storefronts are perfect additions to other marketing efforts because they allow customers easy access where they are.

A positive brand image can influence a consumer's decision to buy a product — and, for virtually every business, building a positive brand image starts online.

Many brands lack a social media presence and engagement strategy. Lumen will create your social media profiles, strategy, and procure influencers who will spark interest in your products.

Newsletters promote your products and brands, keep customers engaged, inform your customers, and give you an avenue to cross-promote sales channels.

A blog is a great way to provide your customers with information about the company’s products and services, as well as offer value in other ways. By writing informative posts that are engaging for readers you can attract new leads or keep current ones interested enough so they come back again sooner.

In the age of social media, it is important to stay on top your game and keep in touch with customers. Social channels provide an excellent platform for this purpose as you can post product updates or release company news that will engage those who follow you.

Influencer marketing is a form of social media that utilizes the power and influence individuals have over their followers. This includes utilizing product endorsements from influencers, who can be seen as Experts within certain niches due to being well-known in certain communities/ groups

The way in which a business handles their advertising can make or break them. Advertising on different platforms will provide more exposure for your company. We manage your adspend carefully, providing a sustainable advertising strategy.

A digital strategy requires frequent updates to adjust to the ever-changing search landscape. SEOs and other points of contact must understand that SEO is an iterative process that needs to be revisited frequently.

Ecommerce analytics is used to measure user behavior, performance trends and ROI. This helps eCommerce businesses know if they are successful or not in the marketplace. Lumen uses this data to improve sales strategies and ensure growth.

Reputation marketing is an emerging discipline for marketers looking to build their company's equity and successfully market new leads as well as drive customer acquisition.